Our Website Needs a Serious Overhaul

Have you EVER thought:

“I know my business needs to have a website but I don’t really know why”?

“We like what we have done on our website but feel, especially lately, that it’s not enough. We need some thing new and we don’t know where to start”?

“We have moved beyond having a website…we need a solution that will elevate us amongst our competition and drive long-lasting sales and especially profit for our business”?

You are not alone.

Everyone Business Owner, CEO, CFO, Marketing person, Sales person, client service person and business administrator knows that their company should have a website. Why? Because everybody has a website.

But…WHAT IF just having a website isn’t good enough anymore? What do you do then

Well, the best place to start is by looking at your ASSUMPTIONS:
What is a website, what does it do for you and what CAN it do for you?

Here’s an ASSUMPTION:
Q: Is your website an extension of your existing marketing plan or is it the hub of your marketing plan?
A: For many business owners, it is an extension. The reason it is an extension is because the
business is assuming that traditional marketing is the BEST way to get their message to the
desired audience. It’s worked in the past and it will continue to work in the future.

Here’s the challenge: For many businesses, the results they are achieving, or suspect they could be achieving, do not support this assumption.

Today, Consumers hold the SEAT of power. They choose:

Whether they want to listen to you (have you heard of pvr’s?).
When they want to listen to you (have you done any online shopping or company research at midnight, when you don’t have to speak to anyone?).
If they like what they hear from you or about you.
If they want to share what they heard from you (about you) with their “people”. And…remember, “their people” will trust them A LOT more than they will ever trust you.

Understanding this monumental SHIFT in human behavior provides an excellent opportunity, as a business, to shift choices about what marketing channels to use and what strategy to employ, to get the best results possible from the greatest number of people possible.

A NEW ASSUMPTION based on the shift in how consumers would like to interact with you is:
Marketing and Sales happen AT THE SAME TIME. They are not SEPARATE activities. And, using a foundational website as the platform for solid Internet Marketing initiatives such as:

Conversion Architecture embedded in the build of your site
Social Media to have conversations, engage with people, build an expert voice and ultimately trust
Search Engine Optimization to get found online (there are billions of sites on the web…)
Email Marketing
Paid Search Marketing
Reporting and Analysis

…ALL are the key to engaging with consumers in a meaningful way to drive desired profitable company results.

SO, based on the assumptions underlying the NEW ECONOMY, how do you build a website that drives results while still working within your budget?

EASY: You start with a foundational plan and keep building using a “Phased in approach”

Learn more about how TWINLION Media Group can help you achieve your internet business objectives with our FREE, no obligation Internet Business Analysis.

Get started today on the web solution that is designed JUST FOR YOU.

call 905.639.7400, send an e-mail or contact us and we’ll be pleased to help you.