Paid Search Marketing (PPC): Attracting the
RIGHT people to your Businesss Quickly and
Efficiently

In today's fast changing marketplace, this is one
marketing strategy that is extremely cost
effective and completely measurable: a
fabulous model for guaranteed success.
Paid Search Marketing is where you
use specific keywords that you
would like your site to appear for
in the search engines when a
search is performed. An ad is then
created using these keywords so that
when a search is performed with these
keywords, your ad will appear either in the
right column beside the organic search results
(the results you achieve with SEO implementation),
or above the organic search results on the left.

With PPC, you are not paying for the ad placement -
you are paying for an actual result.
You only pay for the ad when a potential client clicks on it and is led to your website. Hence the term, pay per click.

So, what's the benefit of PPC?:
To drive qualified prospects to your website with the goal of increasing sales and getting better results!

PPC has quickly become one of the foremost methods of advertisement in the online world.
The reason for this is that you are given the ability to market directly to a prospective
customer while they are in the middle of searching for a product or service - there is
nowhere else that you can do this as effectively!

Our Process for Creating Your PPC Campaign Includes:

Creating a unique, industry specific keyword list and analyzing its performance rate

We break that keyword list down into categories of closely related search terms

We write three custom tailored advertisements for each category or "Ad Group"

We create your PPC Campaign and begin bidding for position on your keywords

We analyze the campaign daily and make changes to maximize your success rates

Tracking and Reporting on an ongoing basis for your best results

What does PPC Cost?
The actual cost of running your PPC campaign can vary widely and is dependent on many factors. Essentially, it starts by bidding on the keywords that you think your potential customers will type into the search engines when searching for your products or services. The amount that you pay depends entirely on the number of times the ad is clicked multiplied by the actual "cost per click" of your keywords. The cost per click can vary and is determined mainly by the competition for that keyword and the maximum bid price that an advertiser, like yourself, is willing to pay for it.

Here is an example to highlight what we mean:
In a relatively competitive industry, the cost per click cold average between $0.50 to $3.00 per click. In very competitive marketplaces such as 'print', they may experience cost per click's of $5.00 or higher. Small businesses with geographically targeted markets might budget $5.00 to $25.00 per day while larger businesses that are interested in targeting
nationally or internationally, or businesses where PPC is resulting in great qualified leads, might budget $75.00 or higher per day.

PPC advertising, search activity and results can be measured exactly, and for the most part, will deliver qualified prospects at a reasonable cost per visitor. By setting a daily budget, you can be sure that your monthy expenses will never be exceeded. Fees for PPC setup and
management services are separate from the cost of the ads.

Learn more about how TWINLION Media Group can help you achieve your internet business objectives with our FREE, no obligation Internet Business Analysis.

Get started today on the web solution that is designed JUST FOR YOU.

call 905.639.7400, send an e-mail or contact us and we’ll be pleased to help you.

Paid Search Marketing (PPC): Attracting the RIGHT people to your Businesss Quickly and Efficiently

Paid Search Marketing (PPC): Attracting the
RIGHT people to your Businesss Quickly and
Efficiently