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Measuring Social Media Results

What You Should be Looking For:

There are no standards when it comes to measuring your success on your social portals but there is a list of basic metrics you should be measuring if you are interested in learning how successful you, or your team is, in generating awareness for your company.

Results as they relate to your corporate strategic vision are the only thing to look at to determine your level of success.

You will want to consider:

•   Incoming traffic – What are the # of visitors to your company site from your social
    channels?
•   Incoming Links – has your linking increased since the launch of your Social media
     strategy and which links are coming from which social portals?
•   Reader Engagement – what are the # of conversations, retweets and comments you
    have sparked as a result of postings?
•   Connections – How many connections, followers, and members do you have from
    your social media profiles?

We can put a plan in place to ensure you are measuring yourself consistently to ensure your strategy is always proactive and fluid to allow you to track to your goals.



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