Conversion Architecture - It’s All About
Customer Engagement
Make the most of this!
Conversion Architecture starts with customers, all of whom are unique people with unique needs and desires. The KEY to achieving business success Online is KNOWING how to communicate to your target audience and knowing that all of these people do not act on the same principles.
Success is yours if you develop a UNIQUE appeal for each person browsing your business, and then TEST those appeals over an extended period of time. This is the quintessential One-to-One marketing that makes people – your prospects – feel understood, which compels them to take action and leads to theirs and your success.
Conversion architecture is a paradox in its simplicity and complexity: It leverages a design that creates the EMOTION for the sale, and then adds content that confirms the LOGIC of the sale.
Conversion Architecture follows THE Rule:
These figures come from the Direct Marketing Association (DMA) in its outlining of parameters that determine the success of a marketing campaign.
What does your Business Success Look Like? - Ensure your Online Business is using the 40/40/20 Rule where:
- every element of the website keeps in mind the majority of users and their varied profiles;
- there exist multiple acquisition channels making a variety of offers and
- aesthetic design and creativity offers unique and personalized
experiences for site visitors.
Conversion Architecture starts by defining your business goals and target audience, and then ensuring that every element of your site persuades visitors to take the desired actions.
The guiding philosophy of Conversion Architecture is that all websites must have a persuasive purpose. Building your site with Conversion Architecture™ will result in more visitors doing what you want them to online – whether that is signing up for a free consultation or buying a service or product.
Based on personalities, objectives and buying bahaviours, discover who your customers are, how they think, and what they need.
If a person has come to your site, they have an interest in your business. Make the most of their interest - Uncover their need, show them a solution and persuade them to take action!
“That’s it!” – “It” is the information they need to trust that your product and/or service is their best choice.
Converting a potential client into a client is all about Discovery, Revelation and the magic “IT”. Provide this ROADMAP and your prospects will become your clients.
Do you want to learn more about Conversion Architecture and it’s ability to transform your business? Give us a call:
Learn more about how TWINLION Media Group can help you achieve your internet business objectives
with our FREE, no obligation Internet Business Analysis.
call 905.639.7400, send an e-mail or contact us and we’ll be pleased to help you.
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