Most businesses today do not take advantage of how important it is to test regularly. The key for any business wanting to achieve online success is knowing how to communicate to your target audience and knowing that all parties do not act on the same principles. This also allows you to figure out your online ad spend in an effective manner.  > Read More

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“Social Media” is certainly a BIG BUZZWORD these days so here’s the real question:
“Is there really value in following a Social media plan for your business?”

Simply put: YES.

A comprehensive social media strategy tailored to your business needs is the first step in getting some measure of success.

Benefits to You
So, what can it do if used in a meaningful way? Here are some benefits that are hard to ignore:

Search Results: By extending your presence onto other sites, especially those of high “quality”, and building links from those sites back to your own, you can help elevate your ranking in search results and thus increase exposure for your business. > Read More

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Prince officially declared the Internet “dead” last week. Seriously, he did!  He is now launching his new album only on CD and distributing it for free through the daily newspapers. The irony?  While he is okay with promoting his album by giving it away for free, he refuses to have his music available digitally (read iTunes) because he doesn’t get paid upfront but rather has to give it up now and get paid later.   > Read More

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