CASE STUDY: “What Would YOU Do With $1 Million Dollars”

Matrix Funds Launches Video Contest
So, Why a Video Contest?

Matrix Funds is a relative newcomer to the industry, having been born out of the merger of Seamark, Growthworks and Mavrix, all with long standing solid reputations in the Financial Industry. They are in the process of launching a core suite of mutual funds and needed to find a way to engage people with their brand.

Being the ‘New’ kids on the block, they decided to NOT do things the old way.
So, a Facebook Video Contest has been born. Now, in itself, video contests are NOT new. But, it is definitely a new way of thinking for an industry that is seriously regulated and used to doing things the ‘traditional’ way.

Matrix Funds needed to stand out from the crowd. They needed to be different. They  understand that the new consumer who is able to invest, is growing up on digital technology. And that ‘digital consumer’ wants companies who are honest, transparent, and full of integrity. Matrix wants them to know that they are ‘that’ company. So a video contest which answers the question, “What would you do with $1 Million Dollars” is not only fun, but it helps Matrix understand what their target market really wants out of life.  Equally important, it helps people think about WHY they really invest.

The contest is really Matrix’ launch into the Social Media realm, where they can communicate with ‘their clients’ WHERE their clients hang out on a regular basis. Definitely a new way of thinking for a ‘traditional’ industry.  And with this focus on innovation and ideas, Matrix is destined to go a long way!

The contest wraps up at the end of November, 2010 so we'll be sure to post the outcome once we get there.

Want to learn more about the strategy created to launch this Campaign?
Give us a call or email us with your questions.

We’d love to hear from you.