Most businesses today do not take advantage of how important it is to test regularly. The key for any business wanting to achieve online success is knowing how to communicate to your target audience and knowing that all parties do not act on the same principles. This also allows you to figure out your online ad spend in an effective manner.  > Read More

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We believe in sharing information - after all, how do you know what makes the most sense for you in relation to growing your business if you don't know (a) what all of your options are and (b) you don't know what your potential audience is looking for?
That being said, we thought we would share an educational post (below) from Quirk eMarketing that explains Mobile Marketing from the beginning. > Read More

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CASE STUDY: “What Would YOU Do With $1 Million Dollars” > Read More

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“Social Media” is certainly a BIG BUZZWORD these days so here’s the real question:
“Is there really value in following a Social media plan for your business?”

Simply put: YES.

A comprehensive social media strategy tailored to your business needs is the first step in getting some measure of success.

Benefits to You
So, what can it do if used in a meaningful way? Here are some benefits that are hard to ignore:

Search Results: By extending your presence onto other sites, especially those of high “quality”, and building links from those sites back to your own, you can help elevate your ranking in search results and thus increase exposure for your business. > Read More

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Prince officially declared the Internet “dead” last week. Seriously, he did!  He is now launching his new album only on CD and distributing it for free through the daily newspapers. The irony?  While he is okay with promoting his album by giving it away for free, he refuses to have his music available digitally (read iTunes) because he doesn’t get paid upfront but rather has to give it up now and get paid later.   > Read More

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We thought of sharing with you the “top ten” this and the “best 5” that but truthfully, finite lists of things you can do to grow your business online mean nothing without a solid understanding of the obvious: People.  Specifically, the people you would like to do business with, whether they are your potential clients, your suppliers, your advisors or your advocates.  > Read More

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When you consider whether or not you need to get in the internet game by having a company website, you might want to have a look at the following stats from the IAB Canada Knowledge Centre before making up your mind:
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