I could give you the latest 'emarketing trends', things like "is flash here to stay?" or "what's the latest on web design", and "what's up with mobile anyway?" and YES, it's super important for us to know those things. Now, by us I mean me, my team, my company and my partners. It doesn't mean YOU. If you have an interest, great. I'll forward you some trend reports. > Read More
Ever wonder what the heck happened to the initial thrill, that spark you felt when you launched your business and then set out to tell absolutely everyone you knew about what you were doing? You were so excited because you knew, JUST knew, that people were going to love what you were doing. How could they not? > Read More
Whose ready for the next wave of technology? I guess what I really mean is this - is your business ready? For things like mobile technology - smartphones, ipads, droid devices? According to ReadWriteWeb, more smartphones were shipped in Q4 2010 than PC's which basically means, it's time to start paying attention to what's going on. Why? > Read More
Today we sent out a promo for a company who decided that they really wanted to use Facebook to enhance their client interactions and ultimately, develop better relationships with current clients. What we got back as a response were comments such as "Great, thanks for the offer", "Good Deal - let me know when you send the next one" etc.
BUT, we also got a couple of emails that said, "Perhaps you could use a more sophisticated source" and "I hate Facebook, take me off the list". No problem, it's done. We thought it might be interesting to see why these comments came through however so we did a bit of research and discovered this: > Read More
We are living history right now but instead of celebrating it and embracing the opportunities that it presents, we are fearful and loathsome of it not to mention, for many of us, in complete denial that it is even happening. What I am talking about is the Networked Revolution - see Seth Godin's blog.> Read More
When you are in the midst of starting a new company, or revamping an old one, there are a lot of questions that need to be answered. It seems like a pretty obvious statement but I am still amazed at how many people jump in without that 'plan'. > Read More
It’s amazing how much has changed in the last 17 years.
In 1992 I remember going to a friend’s graduation ceremony and watching a guy in the audience pull a Motorola cell phone out of the bag slung over his shoulder (the thing was so big it needed it’s own bag). I clearly remember thinking, “that is so cool. He can talk to anybody, anywhere, anytime he likes”. The next year, I was living in Japan (another story for another time) and an Aussie friend of mine was “emailing” home to his family and friends. I was equally fascinated and grilled him on how this was possible. Funnily enough, a week after my introduction to “email” I was sent an article from the G&M on the development of the Internet and how Email was going to change the very fabric of how we communicate. Today, we have devices like the iphone that do everything except brew your coffee (I’m still waiting for the app that does this remotely) and without exception, I take my email and the Internet for granted.
So, when the client sitting beside me says, “we’ve been in business for 25 years and have always gotten our clients through referrals so while the Internet is important for a lot of businesses I just don’t think it’s relevant to ours”, I smile…and then I go chat with their competition. > Read More
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