It's TRUE.  'Good Looking' helps but it's not the only factor that determines your success.
By the way, before you keep reading, let's just clarify - I'm chatting about your website. 
In fact, some of the best looking sites get no results at all.  No leads.  No sales.  No Profit.

If you are the business owner, I assume these words hold great interest to you.  After all, it's your investment, your risk, your goals and your dreams on the line every single day. 

So, here's the rub.   What happens when you've fallen in LOVE with your site?  When just the sight of it makes you feel like you're accomplishing something?

Giving up what you think it 'should be' in exchange for what drives results is a heart wrenching experience.  But only for a short period of time.  As the leads start to roll in, as people mention that they found you online or checked you out after a friend recommended you to them...well, you'll be smiling through your dried tears.  And...to the bank.

Don't fall in love with your site.  Sit back and ask the tough questions.

•  Is it driving sales leads for your business? The right number and quality of sales leads specifically.
•  Is it creating trust and credibility or eroding it daily? Do the links work? Is the information concise and clear or garbled?
•  Does the layout makes sense based on what you do and what you want your clients to learn about you and your services?
•  Do you know what people are doing on your site?  Are people even coming to your site? Do you know what you want them to do on your site?

Now, once you've asked yourself some of these questions, the real answers should come from your results.  What are they and what do they really say about where you're at.

Now you can make some sound decisions.  And keep moving forward, steadily creating reality out of your dreams.