We are living history right now but instead of celebrating it and embracing the opportunities that it presents, we are fearful and loathsome of it not to mention, for many of us, in complete denial that it is even happening. What I am talking about is the Networked Revolution - see Seth Godin's blog.

So what are YOU doing? Looking for the opportunity or are you in complete denial? How do you think the networks of computers will change the way you live, eat and breathe? One thing I can say for sure is that we are not going back to the old way. People, consumers and YOUR clients are more knowledgeable than ever today. They can get most, if not all, the relevant information they need today to make an informed decision on whether they purchase something or not.

They don't really need you to 'Sell' them something anymore. What they need is for you to be honest, transparent and truly helpful. Are you doing that? Because you better start. If your company is about great customer service, then you better be sure that that is what you are delivering. If you are about having the best 'widget' out there, then you better make sure it really is the best. Because your potential client will know. And, they WILL make their decisions, regardless of what you say.

Yep, the networked revolution is here to stay. Let's find a way to make it better for everyone.