Ever wonder what the heck happened to the initial thrill, that spark you felt when you launched your business and then set out to tell absolutely everyone you knew about what you were doing?  You were so excited because you knew, JUST knew, that people were going to love what you were doing. How could they not?

Here's what happened.  You got busy.  You got overworked (lots of hats to wear, remember?).  And, the times...well, they changed!  People don't listen to you, unless they want to.

Then...you fell into the "Traditional Business Owner's Marketing System" without even knowing that's what you did.

What does this feel like?  Well, you have no (formal written) marketing plan.  You are spending gobs of money on marketing activity and not seeing any new business (not so much that you can sit back on your laurels anyway). You do some things that aren't related to other things and as a result, aren't building any synergy. You are falling prey to sales and marketing consultants who promise you quick fixes with 'shiny new strategies'.  And, sigh, eventually you GIVE up. You don't trust that marketing actually works and you don't really know what to do NEXT. And, sadly, the competition just keeps growing.

You're now on Hope Island...hoping and praying that something will give.  That the competition will fail. That prospects will take a renewed interest in you.  That your sales people can actually turn leads into clients.  That the referrals keep coming. 

Hope is a valuable emotion.  But it doesn't guarantee results.