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Social Media: Friend or Foe?
Susan de Leeuw-Cox - Wednesday, September 22, 2010

Recently, I've been asked to comment on whether Social Media is contributing to the lack of compassion and empathy seen as endemic (by some) in the world or rather, that it heightens people's awareness of others circumstances and thus creates more compassion and empathy. > Read More


Fear You Say? We Laugh at Fear!
Susan de Leeuw-Cox - Tuesday, July 13, 2010

When you are in the midst of starting a new company, or revamping an old one, there are a lot of questions that need to be answered. It seems like a pretty obvious statement but I am still amazed at how many people jump in without that 'plan'.
 > Read More


Assumptions just may Ruin your Business
Susan de Leeuw-Cox - Thursday, March 11, 2010

Even activity (or lack thereof) with a proven track record must be questioned, examined and changed if necessary.

This past summer Susan and I had the opportunity to further our persuasive skills while sharing our unwavering belief in the need for an Internet Marketing plan with a local contracting firm.   > Read More


The Not Me Syndrome
Susan de Leeuw-Cox - Tuesday, March 09, 2010

It’s amazing how much has changed in the last 17 years. 

In 1992 I remember going to a friend’s graduation ceremony and watching a guy in the audience pull a Motorola cell phone out of the bag slung over his shoulder (the thing was so big it needed it’s own bag).  I clearly remember thinking, “that is so cool.  He can talk to anybody, anywhere, anytime he likes”.  The next year, I was living in Japan (another story for another time) and an Aussie friend of mine was “emailing” home to his family and friends.  I was equally fascinated and grilled him on how this was possible.  Funnily enough, a week after my introduction to “email” I was sent an article from the G&M on the development of the Internet and how Email was going to change the very fabric of how we communicate.  Today, we have devices like the iphone that do everything except brew your coffee (I’m still waiting for the app that does this remotely) and without exception, I take my email and the Internet for granted.  
So, when the client sitting beside me says, “we’ve been in business for 25 years and have always gotten our clients through referrals so while the Internet is important for a lot of businesses I just don’t think it’s relevant to ours”, I smile…and then I go chat with their competition. > Read More


Stop and Look Around
Susan de Leeuw-Cox - Sunday, March 07, 2010

Stopping and looking around…gives us everything we need.

“Yep, Life moves pretty fast.  You have to stop and look around once in a while or you could miss it”.   > Read More