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Reports? No, sorry. I haven't looked at them!
Susan de Leeuw-Cox - Thursday, September 29, 2011

How many of you actually get reports sent to you on a monthly basis, telling you how many people have visited your website and whether or not your goals have been met?
I'd hazard a guess and say most companies get the reports sent to them by their Internet Service Provider. I'd also hazard a guess and say most of those reports don't tell you anything about your goals! > Read More


Taking my cue from a 3 year old.
Sandra de Leeuw-Davis - Thursday, July 21, 2011

I'm sitting in my chair and my 3 year old son, Hazen, says, "okay, mummy, here's the deal..." as he's trying to teach me how to use his computer.  I had to laugh.  "Here's the deal"...where the heck did he learn that?  Doesn't matter because I've decided I LIKE it.

So, here's the deal.

I'm driving down Rymal Road on the Hamilton mountain and see a billboard for a garden centre. And, I'm one of those people who notice advertising of all sorts because, as you probably know, it's my business to notice > Read More


You don't have to be Good Looking to get Results
Sandra de Leeuw-Davis - Monday, April 11, 2011

It's TRUE.  'Good Looking' helps but it's not the only factor that determines your success.
By the way, before you keep reading, let's just clarify - I'm chatting about your website. 
In fact, some of the best looking sites get no results at all.  No leads.  No sales.  No Profit. > Read More


I said, "Uncle".
Sandra de Leeuw-Davis - Friday, April 01, 2011

Here's the deal. 

I could give you the latest 'emarketing trends', things like "is flash here to stay?" or "what's the latest on web design", and "what's up with mobile anyway?" and YES, it's super important for us to know those things.  Now, by us I mean me, my team, my company and my partners.  It doesn't mean YOU.  If you have an interest, great.  I'll forward you some trend reports. > Read More


Living on Hope Island
Sandra de Leeuw-Davis - Thursday, March 31, 2011

Ever wonder what the heck happened to the initial thrill, that spark you felt when you launched your business and then set out to tell absolutely everyone you knew about what you were doing?  You were so excited because you knew, JUST knew, that people were going to love what you were doing. How could they not? > Read More


All Aboard?
Susan de Leeuw-Cox - Thursday, February 17, 2011

Whose ready for the next wave of technology? I guess what I really mean is this - is your business ready? For things like mobile technology - smartphones, ipads, droid devices?  According to ReadWriteWeb, more smartphones were shipped in Q4 2010 than PC's which basically means, it's time to start paying attention to what's going on. Why?  > Read More


Is it Facebook, Really?
Susan de Leeuw-Cox - Thursday, November 11, 2010

You ever notice how sometimes people think something is one thing when in fact, they have missed the point entirely? Okay. So here's the thing - I was in a coffee shop the other day waiting for my morning fix and I overheard a couple of people talking about Facebook. One says to the other, "I HATE Facebook" and the other replies, "I know what you mean, my kid spends all of his time on it and if I need to tell him something, I send him a Facebook message 'cause I know he'll see it there first!". > Read More


Crotchety People & Social Media too
Susan de Leeuw-Cox - Tuesday, November 02, 2010

Today we sent out a promo for a company who decided that they really wanted to use Facebook to enhance their client interactions and ultimately, develop better relationships with current clients. What we got back as a response were comments such as "Great, thanks for the offer", "Good Deal - let me know when you send the next one" etc.

BUT, we also got a couple of emails that said, "Perhaps you could use a more sophisticated source" and "I hate Facebook, take me off the list". No problem, it's done. We thought it might be interesting to see why these comments came through however so we did a bit of research and discovered this: > Read More


The Networked Revolution and Innovation, Part II
Susan de Leeuw-Cox - Monday, September 27, 2010

I came across this video thanks to a Facebook Friend Post and had to include it for those looking to explore the idea of ideas and innovation in the Networked Revolution further. It is really worth watching, if for no other reason than his graphics are amazing!!
 > Read More


The Networked Revolution
Susan de Leeuw-Cox - Sunday, September 26, 2010

We are living history right now but instead of celebrating it and embracing the opportunities that it presents, we are fearful and loathsome of it not to mention, for many of us, in complete denial that it is even happening. What I am talking about is the Networked Revolution - see Seth Godin's blog. > Read More